In this issue:

• I thought I saw the future but… maybe I missed it?

• SourceCon Wallpapers (Did you get yours?)

• Fresh content and a new episode of “The Source!”

• Recruiter Meme of the Week

Enjoy…

Yo!
Ola!
Hey.
‘Sup!

Sooo...

Do you watch livestreams? I do, as you likely do, they are a popular format after all. I was watching one recently (about Marvel movies) and reflecting on when they were not so common. In fact, I remember the very first livestream I saw. It was produced by HootSuite. They were using an app called Periscope to give tours of their various offices and to attract passive talent. It was a low key job fair in an "Ask Me Anything" format with the CEO (I think it was the CEO) hosting. It was pretty cutting-edge at the time. Not too long after, Facebook debuted its livestream capabilities with Zuck chatting with a tech exec about the culture and work opportunities at Facebook. I don't recall the exact dates and all but trust me, it happened, and as it did, I knew I was witnessing the beginning of a major recruiting trend. Pretty soon, every company will be livestreaming content and pulling in candidates like bees to honey. But... I'm not seeing it. 

Yes, some companies have used livestreaming to recruit passive candidates. However, it is not at the level where it is commonplace. At least, I don't see it, and I am perplexed by that. I mean, it's a super-cheap and easy way to attract talent. If you agree with me, and I hope you do, please consider it a viable strategy for your recruiting org. Furthermore, ponder these possibilities when plotting your strategies. 

• Low-Key Hiring Event - Be a copycat and do what HootSuite did back in the day, give an office tour as an executive responds to questions from the crowd about opportunities, work culture and company history. It does not have to be long, just interesting. I think Hootsuite spent 20 minutes, at each office location, with their livestream. (If anyone knows for sure how long they were, please remind me.) 

• Job Talk - Invite passive candidates to a virtual intake meeting with hiring managers. Let candidates hear from managers what they want, what they really, really want. (Apologies to the Spice Girls.) Maybe add some career advice on what it takes to succeed at your company and wrap it up with testimonials from happy employees. (You can find some willing volunteers for that, right?) 

• Shop talk - Invite a leader to discuss why they love a product your company is developing, patents they have won, or the direction of the company. Give an up close intimate look on what makes your workplace THE place to be employed at. Or, maybe discuss why your org uses open source technology versus proprietary software that only authorized developers can modify or distribute. Just spitballing here. 

Oh, one more suggestion, and this is the most important part of the brainstorming I'm doing here. Make these livestreams exclusive to candidates in your applicant tracking system. Why? 

1. When you nurture applicants, it proves you appreciate their interest in your company. 

2. When applicants feel appreciated, it boosts your employer brand. 

3. It is easier to recruit people who have already shown interest in your company, especially when they feel appreciated. Thus, your time to fill decreases. 

But hey, those are just a few of my thoughts. Share yours on social media and tag @SourceCon. Perhaps I will share your comment in the next newsletter or chat with you about them at the next SourceCon which is 2 WEEKS AWAY! Can you believe it? Yeah, me neither.

See you at SourceCon!

Jim Stroud

Your SourceCon Editor

SourceCon Wallpapers

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Upcoming Conferences

SourceCon

San Diego | Digital

October 22-23, 2024

Learn from and connect with sourcing leaders and professionals. This isn't your typical conference — it's an immersive experience that goes beyond the surface, delving deep into the innovative strategies and cutting-edge technologies that are reshaping the sourcing landscape. (SourceCon)

ERE Recruiting Conference

Anaheim | Digital

November 12-14, 2024

The ERE Recruiting Conference is the premier independent practitioner-led recruiting event that provides actionable insights for TA pros, by TA pros. Join fellow colleagues to discover practical ideas, best practices, and case study solutions from leaders who share your toughest recruiting challenges — and have experience overcoming them. (ERE Recruiting Conference)

Recruiter Meme of the Week